Our famed phrase “Cause-Centric Commerce” is elaborated in this interview in Leaders Magazine:
LEADERS Mag: How is Cause-Centric Commerce (CCC) relevant to your business and where do you intend to take it?
Jake Kloberdanz, CEO & CO-Founder: Cause-Centric Commerce refers to building a cause into a business model and root culture. Jerry Welsh, a partner at ONEHOPE, is recognized as the inventor of Cause Related Marketing (CRM), which has helped raise over $5 billion for charity. But our next decade’s problems will need more from the private sector than just effective marketing campaigns. We need all businesses to build a higher purpose into their models so the most effective organizations in the world can impact humanity in a major way. We are taking the lessons we have learned with integrating cause into our culture, brand, and company goals and using them to empower other companies. We are also building technology and platforms to help these companies and individuals integrate CCC into their organizations.
Over the next 10 years, Cause-Centric Commerce will replace Cause Related Marketing. This is a movement that transcends generations and isn’t just a dream of a bunch of young entrepreneurs – it will happen.